Reviewers scan a trust page for dates, scope and specifics. They look for what you hold, what it covers, how to get the details and whether the page looks maintained. Logos and adjectives are skipped. A dated, plain page shortens reviews more than a polished one.
Myth: more badges build more trust
Fact: unexplained badges raise questions. A reviewer who sees a framework logo wants to know whether it is a certification, an attestation, an alignment or a plan. If the page does not say, they ask, and the questionnaire gets longer.
Myth: reviewers read everything
Fact: they search for a short list of items. Typically these are an attestation or report, encryption statements, a subprocessor list, a vulnerability disclosure route and an incident contact. If they find those fast, they move on.
Myth: a long page signals maturity
Fact: a long page with stale content signals the opposite. A short page where every item has a date reads as managed. See what to publish on a trust page.
What raises doubts
- Words like "bank grade" or "military grade" with nothing behind them.
- Claims that conflict with your own documents.
- A subprocessor list that does not match the contract.
- Broken links, or an expired security.txt.
- A "last updated" date from long ago.
What shortens the review
- A downloadable standard questionnaire response that matches current answers.
- A clear way to request your audit report, with a stated response time.
- A named security contact on a monitored mailbox.
- An architecture or data flow diagram.
- A section stating what you do not do, which shows candour.
Check your own page as a reviewer
Once a quarter, open the page in a private window and try to answer ten questions from it alone. Where you cannot, add the answer or a link. Note anything that contradicts another document.
Keep claims consistent across surfaces
Reviewers compare the trust page with your website, your listings, your contracts and your questionnaire. One inconsistent claim costs more trust than ten consistent ones earn. A pre-publish check on every outward claim is cheap insurance.
Quick check
Should we show customer logos on the trust page?
Only with written permission. A logo implies an endorsement the customer may not want to give.
How often should the page be reviewed?
Quarterly, and after any change to controls, vendors or attestations.
Last reviewed: 19 October 2026.
